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CBT

Jealousy

Depression

Relationships

Conflict

Self-efficacy

Happiness

Goal-setting

Motivation

Wellness

Sport Psych

Martial Arts



POPULAR ARTICLES

Crazy-Makers: Dealing with Passive-Aggressive People

Why Are People Mean? Don't Take It Personally!

When You Have Been Betrayed

Struggling to Forgive: An Inability to Grieve

Happy Habits: 50 Suggestions

The Secret of Happiness: Let It Find You (But Make the Effort)

Excellence vs. Perfection

Depression is Not Sadness

Conflict in the Workplace

Motivation: Intrinsic vs. Extrinsic

Promoting Healthy Behavior Change

10 Common Errors in CBT

What to Do When Your Jealousy Threatens to Destroy Your Marriage

Rejection Sensitivity, Irrational Jealousy and Impact on Relationships

For Women Only: How to Have the Relationship of Your Dreams

What to Do When Your Partner's Jealousy Threatens to Destroy Your Relationship

Making Attributions for a Healthier Attitude

Happiness is An Attitude

Thinking Your Way to a Healthy Weight

Guide to How to Set Achieveable Goals

The Effectiveness of Cognitive-Behavioral Treatment for Anxiety Disorders

Co-Dependency: An Issue of Control

The Pillars of the Self-Concept: Self-Esteem and Self-Efficacy

Catastrophe? Or Inconvenience?

POPULAR AUDIOS

Panic Assistance

Motivational Audios

Mindfulness Training

Rational Thinking

Relaxation for Children

Change Yourself--Don't Wait for the World to Change

Loving Kindness Meditation

Self-Esteem Exercise

Meadow Relaxation

Rainy Autumn Morning

Energizing Audios

Quick Stress Relief

Thinking Your Way to a Healthy Weight

Lies You Were Told

Choosing Happiness

Lotus Flower Relaxation

Audio Version of Article: Crazy-Makers: Passive-Aggressive People

Audio Version of Article: Why Are People Mean? Don't Take It Personally!

Audio Version of Article: Happiness Is An Attitude

All Audio Articles





Kindle Books by Dr. Monica Frank





RECENT ARTICLES

Are You Passive Aggressive and Want to Change?

When Your Loved One Refuses Help

The Porcupine Effect: Pushing Others Away When You Want to Connect

What if You Considered Other Peoples' Views?

20 Steps to Better Self-Esteem

7 Rules and 8 Methods for Responding to Passive-aggressive People

5 Common Microaggressions Against Those With Mental Illness

What to Expect from Mindfulness-based Cognitive-Behavioral Therapy (MCBT) When You Have Depression and Anxiety

Does Cognitive-Behavioral Therapy Lack Compassion? It Depends Upon the Therapist

When Needs Come Into Conflict

What to Do When Anger Hurts Those You Love

A Brief Primer On the Biology of Stress and How CBT Can Help

50 Tools for Panic and Anxiety

Coping With Change: Psychological Flexibility

Breaking Up is Hard to Do: Ending a Bad Relationship

I'm Depressed. I'm Overwhelmed. Where Do I Start?



NEW AUDIOS

Hot Springs Relaxation

5 Methods to Managing Anger

Panic Assistance While Driving

Autogenic Relaxation Training

Rainbow Sandbox Mindfulness

Mindfulness Training

Riding a Horse Across the Plains

Cityscape Mindfulness

Change Yourself--Don't Wait for the World to Change

The Great Desert Mindfulness

Tropical Garden Mindfulness

Thinking Your Way to a Healthy Weight

Lies You Were Told

Probability and OCD

Choosing Happiness

Magic Bubbles for Children

Lotus Flower Relaxation

Cloud Castles for Children

Hot Air Balloon Motivation

Day of Fishing Mindfulness

Audio Version of Article: Struggling to Forgive: An Inability to Grieve

All Audio Articles

February 7, 2017       
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How Something Tastes is Influenced By Your Thinking

by Monica A. Frank, Ph.D.
pieces of chocolate
For most people, the taste of good food or drink is rewarding. And as with anything that is pleasurable, we tend to make choices based on what is most rewarding. However, did you know that the specific food or drink that stimulates the pleasure centers of the brain the most is influenced by how you think about those items (van Rijn, et al., 2017)?

For example, most people have a preference for either Pepsi or Coke—the pleasure region of the brain responds when drinking their preferred beverage. However, when they are given blind taste tests, the brain's reaction shows no preference of one over the other. Therefore, our taste preferences and even the physiological reaction of the brain is affected by how we think. Flavor is enhanced by how you think of the product.

Why is this important?

Changing your thinking about foods can influence how much pleasure you derive from them. So, when people develop an interest in healthy foods they experience more reward from those foods. When people attach a negative association to a food they get less reward from that food. For instance, if you become sick after eating a favorite food, you might be less likely to find that food desirable even if it didn't cause your illness.

By deliberately creating positive associations to healthy foods you can begin to experience greater pleasure eating those foods. Doing so increases the likelihood of better food choices.

Excel At Life's audio Creating Awareness of Overeating Consequences helps change attitudes towards certain foods (and eating behavior) by focusing on the immediate negative consequences of overeating those foods. It also pairs pleasurable physical reactions with healthy food choices.

van Rijn, I., Wegman, J., Aarts, E., de Graaf, C. and Smeets, P.A.M. (2017). Health Interest Modulates Brain Reward Responses to a Perceived Low-Caloric Beverage in Females. Health Psychology, 36, 65–72. DOI:10.1037/hea0000411




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